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Best Western Business Plus Video
Think outside the box for business travelWatch Best Western’s humorous response to the recent public outcry over excessive corporate travel while presenting the value and benefits of their Business Plus service. show me more Today, the Internet offers the most economical way to create buzz and excitement around our brand, and grow our share of the business market. The video is a viral online video designed to communicate differently than our usual TV spots by working as an entertaining “tease” with minimal upfront branding. |
 
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